More and more businesses are using video for communication purposes. This development does not come as a surprise. Today, people are not always in the mood to read texts. Instead, they prefer to watch interesting video content on a smartphone or tablet. These devices in particular offer great opportunities to communicate your messages in a way that is visually appealing. If you really want to reach your target audiences, improve your Google rankings and boost interaction on social media, videos that appeal to the imagination are the ideal medium.
5 advantages of video:
- Video has a strong impact
- Video content is getting ranked higher by Google
- Video’s are easily found via YouTube (the world’s second largest search engine)
- Videos offer a higher conversion rate than written text
- Video can be used on multiple channels: website, social media, earned media, etc.