Strategy and advice
What can you achieved with PR? In what timeframe? And what is required for that? These are fundamental questions that each organization will answer differently. The answers are closely tied to ambitions and strategy, market developments and technological innovations. This is why effective PR requires a strategy that is seamlessly aligned with these aspects. A strategy that helps you make fundamental choices about which topics you do and do not want to communicate about. Because there will always be some limitations to take into account. Both internally (f.i. the availabe budget) as well as externally (there are limits to the media landscape).
MCS PR possesses the knowledge and experience needed for formulate a succcessful PR strategy and then execute that strategy. It all starts with a deep understanding of your business, insights into current (market) developments and a sharp eye for media opportunities. Whether it is increasing brand awareness or building thought leadership, in close consultation with you, we will map the relevant topics that your potential clients should be made aware of, what story best goes with those topics and which thoughts – vision and opinion – need to be communicated, as well as the best (social) media channels to get your story across.
In our view, the outside world has a major impact on communications. After all, what is happening in the world, from politics to technology, determines the relevance and urgency of what an organization should be talking about. Our advice always builds on this view, whereby we constantly align content, media and target audiences. Collaboration at a strategic level requires commitment and trust. That is why we are convinced that close collaboration with you is absolutely essential for succesful PR.