Relevance is absolutely essential in order to reach the right target audiences. What is happening at your customers? What business and digital challanges do they face? What is the impact of new technologies or of societal developments on their business and what is the best way to repond to those? This relevance is a the core of effective PR. Messages and stories will only resonate when they tie into the developments, target audiences and current business status of your customers. The ‘outside-in’ approach forms the core of our communications approach. With interesting content, clear messages and the right tone-of-voice, we ensure that you stand out and that you get noticed by prospects and customers. And we do this for all your communication channel, from feature articles to press releases and social media posts. By ensuring we connect to the experience of your customers, we can achieve real results.